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"Even a mighty oak, once started as a tiny acorn" |
How we will do it
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Our advertising and promotion strategy is to position INTERSPORT, LLC as the leading family entertainment Real Estate Investment Trust by exploiting the Brand Imaging of the Arkansas Skate University, LLC DBA Crystal Palace Skate Center in a synergistic and aggressively friendly marketing strategy.
We will utilize the following media and methods to drive our message home to our customers:
1.
Host competitive league, and invitational Figure, Speed Skating, Roller Hockey, Jam Skating and Roller Derby championships, as well as incorporating skate camps, and skating clinics in each aspect of roller sports.
2.
Direct marketing to the students through an aggressively friendly fundraising program with the school district parent groups, conducting school holiday and in-service day skate sessions, offering an attractive roller rebate skate program for these special events.
3.
Cooperative marketing with local dentists, libraries and community businesses.
4.
Cooperative marketing with DARE programs and community PRIDE groups.
5.
Aggressively market roller skating birthday parties offering a superior service, at an affordable price.
6.
Create and market a skate camp during the summer school holidays as well as during individual school holiday and in-service days, providing an invaluable social and physical alternative to the community for child-care.
7.
Create a “Worship on Wheels” skate session marketed as a non-secular event to worship and celebrate God in a uniquely fun, and entertaining venue.
8.
Improving the existing marketing to public and private daycare and pre-school centers incorporating healthy roller skating outings combined with a learn to skate program encouraging more public session, and learn to skate program awareness and attendance.
9.
Branding the “Arkansas Skate University” learn to skate program, and encouraging skaters to participate and excel in the competitive roller sports programs. |
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